Melbourne, the capital of Victoria and a culture hub, is known for the good things in life – fashion, food, entertainment and sport. This is a city of style, architecture, trams, theatre and art.

Driving in from Melbourne’s airport one can’t help but be struck by this city’s innovative approach to style and design. It has mastered the art of mixing the old with the new asgracious old buildings sit side by side with dynamic new architecture.

Both premier performing and visualarts are represented in Melbourne. Several major venues act as focal points for the city’s culture scene, and festivals ake top acts to the stage. Museums also take priority and Federation Square NGV, in the heart of the city, houses the largest collection of Australian art in existence.

The influence of decades of immigration from all around the world has made Melbourne a paradise for those who love food and wine. In some places, hole
streets have been dedicated to food whether it be Indian, Spanish, Italian, Japanese, Chinese, Greek, or a host of other styles.

Melbournians take fashion seriously, and nowhere in Australia offers a greater range of shops dedicated to looking good – whether you’re after something unky, a traditional classic or a big-name label. Melbourne is home to the elbourne Fashion Festival which incorporates spring fashion week, the Fashion Fringe Festival and Fashion Expo. Melbourne is also involved with Mercedes Fashion week, which attracts international models, designers and celebrities from all around the world.

You’ll barely meet a visitor who hasn’t fallen in love with Melbourne. Rattling trams, parklands singing with blackbirds, stately architecture and palm trees – it’s like northern Europe on the Mediterranean.